glssry

Unique Selling Proposition

A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. USP focuses on explicit claims of uniqueness involving an objectively verifiable product attribute or benefit-in-use.

Abbreviation:
USP
Acronym:
USP
Initialism:
USP

Added by:

glssry-guy

File under: Business

Tags: Economics

Version: 1