Unique Selling Proposition
A unique selling proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. USP focuses on explicit claims of uniqueness involving an objectively verifiable product attribute or benefit-in-use.
- Abbreviation:
- USP
- Acronym:
- USP
- Initialism:
- USP
Added by:
glssry-guy